CEE > Commercial Kitchens > Info for Members > Market Segments Program Guide > Supermarkets

Supermarkets

Supermarkets, also known as grocery or food stores, are primarily engaged in the retail sale of canned foods, dry goods, fresh fruits and vegetables, and fresh and prepared meats, fish, and poultry. Many supermarkets prepare foods on-premises for sale, including bakery items, prepared lunch and dinner items, etc.

The Decision Making Process

There are three general types of grocery businesses: major supermarket chains, major convenience store chains, and independent and local chain grocers and convenience stores.

Many major supermarket chains are already seeking renewable energy and efficiency choices for existing buildings and new construction. Most chains are open to consideration of leading edge strategies and technologies that further reduce energy costs, increase shopper amenities, reduce environmental impacts, and develop public perceptions as a “green” supermarket. Supermarket chains often employ corporate energy managers.

National and large regional convenience stores have some parallels to chain restaurants in terms of their operations. These parallels include: closely adhering to building construction templates, similar operational procedures, and regional decision making. Some properties are franchise units owned and operated by property developers and portfolio owners. These entities may also employ corporate energy managers.

Messaging

Cost savings resonates with all grocery and convenience store types given the slim operating margins in this business segment. “Going green” may also resonate with corporate chains with environmental or sustainability goals.

Industry Stakeholders

Much like independent and chain restaurants, stakeholders to consider vary depending on the type of supermarket. Independent grocers may be more involved with county and state economic development agencies, state departments of agriculture, and state or regional trade associations, whereas major supermarket chains may be more likely to respond to direct engagement.

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