July 30, 2017

The 2017 Behavior Program Summary shows members are employing behavior programs as both stand-alone efforts and incorporating the concepts into program marketing. Thirty-five of the 90 programs reporting in 2017 use two-way device technology to engage customers.

CEE members reported being able to claim savings in 31 unique states, including 15 of the states outlined in the CEE Regulatory Overview, where additional detail can be found. Other key findings in this voluntary survey are that:

  • 19 programs incorporated gamification elements such as competition, points, teams, etc.
  • 39 were evaluated using an experimental design

Programs served 13.4 million customers, mainly in the residential sector, but 14 commercial programs and nine industrial programs added this year shows there is a gradual emergence across markets.

Members anecdotally report using the Behavior Program Summary to find program staff who are implementing similar program types, as well as program administrators who have recently rolled out program models they are considering developing themselves. In this way, the Program Summary helps connect members to their counterparts at other organizations who can provide the most relevant insights on the challenges and successes of deploying specific behavioral programs.

As the largest data collection of its kind, the Behavior Program Summary provides a unique repository of energy efficiency behavioral program information. This Program Summary has been published every year for the past eight years, and it collectively illustrates the landscape of behavioral energy efficiency programs across the industry. The overview provides details on which program administrators are conducting which behavior program types, the specific social science insights they’re incorporating, the evaluation metrics and evaluation designs that are helping them determine success, and whether they’re able to claim savings from these programs.

Program Summary nomenclature is based on the Behavioral Insights and Tools framework, established in 2010 and revised and expanded in 2016. This foundational document gives members a common language and understanding for developing pilots and programs and sharing results. Members are invited to view all the Behavior Program Summaries on the CEE Forum, and others may view the abridged 2017 public version.

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About CEE
CEE is an award-winning consortium of efficiency program administrators from the United States and Canada. Members work to unify program approaches across jurisdictions to increase the success of efficiency in markets. By joining forces at CEE, individual electric and gas efficiency programs are able to partner not only with each other, but also with other industries, trade associations, and government agencies. Working together, administrators leverage the effect of their ratepayer funding, exchange information on successful practices and, by doing so, achieve greater energy efficiency for the public good.