Sponsorship is Open

January 5, 2016

The CEE Board of Directors recently authorized a new direction for Motor Decisions Matter, supporting a sixth three-year business cycle. The new business plan outlines the case for a sophisticated marketing plan that motivates business customers to take on efficiency as a core value. The content marketing strategy is based on research conducted on successful industry adoption of efficiency as a fundamental value equivalent to safety and productivity.

Four verticals have been identified as ripe for this transition: forest products, food and beverage, plastics, and water-wastewater. Within those industries, geographically dispersed among program administrator jurisdictions, the campaign is looking to engage facility managers and sustainability officers and support them in making the business case for energy efficiency to the C suite.

MDM sponsors will have the opportunity to help direct a professional marketing and communications campaign that will:

  • Support customer service objectives
  • Gain a presence in C&I media that sponsors would not reach independently
  • Gain additional C&I customer interest and convert that interest into program participation
  • Increase program access to credible, third-party content to support key account representatives
  • Provide additional support for trade allies, vendors, and contractors
  • Strategically distribute consistent messaging with other CEE members and industry stakeholder sponsors

With Board approval, CEE members and industry partners are invited to sponsor this CEE project. If you’re interested in finding out more, contact MDM at mdminfo@cee1.org.

About CEE
CEE is an award-winning consortium of efficiency program administrators from the United States and Canada. Members work to unify program approaches across jurisdictions to increase the success of efficiency in markets. By joining forces at CEE, individual electric and gas efficiency programs are able to partner not only with each other, but also with other industries, trade associations, and government agencies. Working together, administrators leverage the effect of their ratepayer funding, exchange information on successful practices and, by doing so, achieve greater energy efficiency for the public good.