Evaluation/Research
ENERGY STAR Survey
and evaluation

Consortium For Energy Efficiency Home / Contact

About CEE
EE Program Industry
Residential
Commercial
Industrial
Gas Programs
Multifamily
Government
Evaluation
 · Clearinghouse
 · Training
 · 2006 ENERGY
   STAR Survey

 · CEE evaluations
 · Evaluation Webinar
Resource
Library

Consumer
information

ENERGY STAR Survey Results


Most recent report:
2006 ENERGY STAR Awareness Survey Report

Past reports:
2005 · 2004 · 2003 · 2002 · 2001 · 2000

ENERGY STAR Survey Fact Sheet

Since 2000, CEE and its members have conducted an annual survey of household awareness of the ENERGY STAR® label. The survey includes, but is not limited to:

  • questions about label recognition
  • understanding of the label
  • self-reported purchasing of ENERGY STAR-labeled products
  • sources of information about high-efficiency products
  • the value accrued to the label in the eyes of consumers or "brand equity"
Each year, CEE members may choose to sponsor the data collection.

Survey sponsors meet monthly in the months leading up to the survey (which is fielded in September) in order to plan the year's effort and make adjustments to the survey instrument. Survey sponsors have the option of conducting oversamples in their state or service territory for the marginal cost of the additional cases, and of adding questions to the survey instrument sent to oversample cases.

For further information about sponsoring the survey, survey logistics and some general trends over time, see the ENERGY STAR Awareness Survey Fact Sheet. See below for individual survey reports from 2000-2005. There are also links for papers that desrcibe particular aspects of ENERGY STAR awareness and other measures of progress produced by CEE and its members.


PAPERS

Steps On the Path to Loyalty:
An Assessment of ENERGY STAR Brand Equity Indicators. (Nevius 2006)

Shopping For an Education: The Added Value of Point-of-Purchase Materials. (Nevius & Feldman 2004)

ENERGY STAR Survey 2001: Implications for the ENERGY STAR Program and Program Partners. (Nevius, Goldberg & McNamara 2002)


REGIONAL- AND STATE-LEVEL ANALYSES

2004 New Hampshire add-on sample to ENERGY STAR Survey

     N.H. Web TV Appliance Survey

     N.H. Add-On Sample Results
     Presentation by Lisa Glover, Unitil


We want to expand this page. If you have suggestions for other ENERGY STAR survey-related reports to post here, or for further information about CEE's efforts in evaluation and research, contact Monica Nevius at 617-589-3949, ext. 227.


© 2000-2008, Consortium for Energy Efficiency, Inc.
http://www.cee1.org
98 North Washington St., Suite 101, Boston MA 02114-1918
617-589-3949         fax 617-589-3948

All rights reserved. Terms and conditions for use of this Web site.
Send comments about this site to our Webmaster