CEE’s Residential Lighting Initiative, launched in 1994 and updated in 2001, has undergone another revision.
The revised initiative, approved by the CEE Board of Directors on June 16, includes an expanded scope that addresses compact fluorescent lamps (CFLs) and all types of fixtures.
It also details a role for CEE in monitoring emerging technologies, such as light-emitting diodes (LEDs). In addition, program guidance for members interested in promoting lighting fixtures and ceiling fans is now a part of the initiative.
“The new scope of the revised initiative reflects the diversity of program strategies members use to increase residential lighting efficiency,” said CEE Senior Residential Program Manager Rebecca Foster, who manages the initiative.
“By including CFLs, fixtures and emerging technologies, we’re providing a broad mix of program approaches from which members can choose.”
The 23-page appendix to the initiative, Recommended Approaches for the Promotion of ENERGY STAR® Light Fixtures and Ceiling Fans, offers detailed information about program strategies and market barriers for these products.
An updated definition of participation is also part of the revision. In order to be considered a participant, an organization must:
1) support the ENERGY STAR lighting program
and
2) incorporate the overarching initiative approach (including an increased support for fixtures relative to CFLs) into its lighting program design
“This increased support could take many forms,” Foster said. “Participants can participate on CEE conference calls involving the ENERGY STAR fixture specification, educate showroom employees about fixture availability, or offer incentives to their customers.
“The participation requirements are intentionally vague to encourage many different types of activities.”
Lighting for Tomorrow update
Along with the American Lighting Association (ALA) and U.S. Department of Energy (represented by Pacific Northwest National Laboratory), CEE continues to manage Lighting for Tomorrow, a national fixture and technology design competition.
The 2006 version places a greater emphasis on promoting winning entries as opposed to handing out cash awards.
The primary promotional vehicle will be the Lighting for Tomorrow Yearbook, which will include color photos of all competition winners as well as important information about ENERGY STAR programs, new technologies and lamp color.
There will also be sections of the yearbook targeted to lighting retailers and homebuilders. More than 10,000 copies of the yearbook will be distributed to builders, retailers, and other industry stakeholders.
“Instead of a cash award, the prize is being featured in the yearbook,” explained Foster. “Manufacturers have told us that the promotional and marketing value of the yearbook would far outweigh a cash prize, and we’re very excited about the new approach.”
The 2006 Lighting for Tomorrow competition received approximately 80 intent-to-submit forms from 21 manufacturers.Though there was some attrition, about 60 entries were received by organizers in mid-June, and the judging took place in early July.
Winners will be announced at the ALA Annual Conference in Las Vegas Sept. 10-12.
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