The recently released 2006 ENERGY STAR Household Awareness Survey report shows continued increases in label recognition, understanding, and other important indicators of the value of the ENERGY STAR label in the eyes of consumers.
Since 2000, CEE and its members have conducted this annual survey. For the 2006 survey, 16 members sponsored the data collection.
To view the report, see the link on the home page of the CEE Web site.
In 2006, the number of households recognizing the ENERGY STAR label was 68 percent, an increase of 5 percentage points from 2005. By comparison, when the survey was first fielded in 2000, label recognition was only 41 percent.
Other key findings from the report include:
- 73 percent of households demonstrated a “high” or “general” understanding of the label’s meaning. This represents an increase of 3 percentage points from 2005.
- 57 percent of households associated the ENERGY STAR label with “efficiency or energy savings.”
- 63 percent of the households that knowingly purchased an ENERGY STAR-labeled product reported that the label influenced at least one of their purchase decisions “very much” or “somewhat.”
The 2006 survey shows that ENERGY STAR partner publicity efforts continue to make a difference. Unaided recognition was 63 percent in areas where ENERGY STAR partners did a large amount of publicity compared with 45 percent in low-publicity areas. For aided recognition, recognition was 76 percent in high-publicity areas and 61 percent in low-publicity areas.
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