INDRIANI HULAN NRCan

During a working session at the MT Symposium, Indriani Hulan described the approaches used by National Resources Canada (NRCan) in collecting and analyzing market penetration tracking data for high efficiency products.

NRCan’s Demand Policy and Analysis Division (DPAD) of the Office of Energy Efficiency is responsible for collecting and analyzing data pertaining to energy usage by sector, market penetration of energy-efficient products, demand-supply and program impacts.

This information is compiled into the National Energy Use Database and posted on a public Web site (oee.nrcan.gc.ca/statistics), where it serves as a single source of data for all Canadians.

How are the data collected? The DPAD administers surveys and develops relationships with industry to obtain energy information across all sectors. DPAD also obtains shipment for large appliances and sales data from various Canadian industry associations. NRCan then interprets and analyzes the data.

“We not only get data that are very useful to us, but industry benefits, too,” Hulan said. “We produce objective reports that are publicly available. It allows manufacturers to track our programs.”

NRCan is looking to expand and improve its data collection services through new partnerships, new data sources and continued work with stakeholders.

Scott Dimetrotsky of Quantec gave an overview of the market penetration data collection efforts in the U.S. for the residential sector, and explored the pros and cons of different techniques for estimating market penetration.

At the session, CEE’s Monica Nevius announced that the National Electrical Manufacturers Association (NEMA) has plans to provide CEE members market penetration shipment data for 2005 and 2006 this spring. Stacey Harrison and Ken Ayres of NEMA, who were on hand to answer questions about the data, received an ovation from attendees.

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