CEE’s annual survey of household awareness of the ENERGY STAR label is slated to be sent to a randomly selected national sample of households in September of this year. Fourteen CEE members have generously offered to fund the 2007 survey. The survey is designed to produce results that can be generalized to the nation. It also accounts for the degree of ENERGY STAR publicity conducted in an area. As in previous years, EPA has offered to analyze and produce a report on the national-level data. The report should be available in spring 2008 and will be posted on the CEE website.

This fall, CEE plans to release a report demonstrating trends among major indicators of ENERGY STAR performance and brand equity from 2000 to 2006. This report will lay out in one document the year-over-year changes across the indicators as well as the rationale behind a number of the indicators. It will bring together information from the seven analyses of the data conducted by EPA and from conference papers and additional analysis of the data conducted by CEE staff. Look for the paper on the CEE website later this year.

Related charts
Percent High Understanding of ENERGY STAR Label, by Publicity Level, 2000-2006)
Percent Recognition (Aided Awareness) of ENERGY STAR Label, 2000-2006)

[ back to top ]