CEE members and sponsors have worked together with surprising speed to put together a marketing campaign reaching up and down the supply chain with information about ENERGY STAR water heaters. The newly named and branded Coalition for ENERGY STAR^® Water Heaters will make its public debut at the International Builder Show on January 21 in Las Vegas, Nevada.

In June, the Board of Directors approved a supplemental marketing campaign for ENERGY STAR water heaters with a goal of increasing consumer and installer awareness and alerting distributors to increase the supply of efficient water heating options. Eleven members, four manufacturers, and one trade association committed to support these efforts and have formed the “Coalition for ENERGY STAR Water Heaters.” The group engaged Gish, Sherwood & Friends to establish and execute our marketing strategy under an advisory committee of sponsors.

The Coalition for ENERGY STAR Water Heaters will be introduced to the public in a joint press conference with the Department of Energy (DOE). DOE will also formally launch the ENERGY STAR program for water heaters. At that time, the Coalition will promote ENERGY STAR water heaters through national coordination of common messaging. Keep an eye on this space to see the great new logo!

For more information, to join the Coalition, or to attend the event, please contact Kara Rodgers.

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