March 10, 2004
FOR IMMEDIATE RELEASE

Contact: Howard Newman, CEE Communications Director
617-589-3949, ext. 209

Report reveals heightened public awareness of ENERGY STAR

The recently released 2003 CEE ENERGY STAR® Household Survey Report, sponsored by 16 CEE members, reveals a marked increase in awareness of ENERGY STAR in American households.

According to the report ...

• Public awareness of the ENERGY STAR label jumped to 56 percent of U.S. households, a 15 percent increase over prior years
  
  
• Public awareness of the ENERGY STAR program is even higher in many major markets where local utilities and other organizations use ENERGY STAR to promote energy efficiency to their customers. In these areas awareness averages 67 percent
  
  
• 20 percent of American households knowingly purchased an ENERGY STAR-qualifying product in the past year