January 9, 2004
FOR IMMEDIATE RELEASE

Contact: Howard Newman, CEE Communications Director
617-589-3949, ext. 209

Motor Decisions Matter camapign extended for three more years

Motor Decisions Matter, a national campaign to promote effective motor management and best practice repairs, has been so successful that its sponsors are extending this effort for an additional three years, through 2006. MDM was originally launched in June 2001 as a three-year pilot program.

MDM, which is managed by CEE, has brought together a wide array of stakeholders in the motor industry, including manufacturers, energy-efficiency organizations, trade associations and government agencies. Their collective goal was to raise awareness of the opportunities to save energy and money though the development of a proactive motor management planning.

The response from all facets of the motor industry (manufacturers, distributors, sales outlets) has been overwhelming. The MDM Web site (www.motorsmatter.org) averages more than 2,000 hits per month, with 80 percent of the visits by unique users. Approximately 1,100 copies of the campaign's motor planning kit have been downloaded from the site since its inception. Media interest has also been high, resulting in 114 placements in trade journals, newspapers and The Associated Press.

In addition, local utilities and energy-efficiency organizations have incorporated the Motor Decisions Matter message into programs offered to customers in their area.

“It has been very gratifying to see the campaign take shape over the past three years,” said CEE Industrial Program Manager Ted Jones, who is coordinating MDM. “The sponsors have really put their shoulders to the wheel to make the campaign successful. I look forward to working with them on Phase 2.”

In its second three-year phase, the campaign will continue efforts to raise awareness among senior-level decision-makers through national public relations efforts. These efforts include building the campaign’s current presence in the trade press and further coordinating with ENERGY STAR’s message and outreach efforts to corporate decision-makers.

In order to provide greater support to sponsors in the field, CEE plans to hire a full-time staffer to help meet the campaign’s growing marketing and communications needs. “The hiring of an MDM Associate will provide the campaign with a dedicated marketing resource,” Jones said.

“This will enable the campaign to have more of a presence at conferences and trade shows, and will provide sponsors with a spokesperson who is well versed in the project.”

MDM’s second important development is the use and distribution of the 1-2-3 Approach to Motor Management, an innovative, interactive marketing tool. On Dec. 11, CEE’s Board of Directors authorized use of this tool by MDM sponsors and their members.

Click here for further information about the 1-2-3 Approach.

Several new sponsors recently joined the campaign, including Regal Beloit Corporation and ComEd. For a complete list of sponsors, see the Motor Decisions Matter Web site.

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