August 1, 2016
The 2016 Behavior Program Summary shows members are employing behavior programs both as stand-alone efforts and incorporating the concepts into marketing their programs. One-third of those who reported programs use two-way device technology, an increasingly important method for engaging customers.
Behavior program summaries facilitate information exchange throughout the Consortium about how members are defining behavior programs, how they're incorporating behavioral approaches into their programs, and how they're measuring and evaluating these efforts. The Behavioral Insights and Tools framework, established in 2010 and revised and expanded in 2016, gives members a common language and understanding for developing pilots and programs and sharing results. The Behavior Program Summary allows program administrators to learn from each other’s successes and challenges in implementing and evaluating these types of programs.
This year’s member version contains over 150 CEE pilots and programs and includes details such as the specific behavioral techniques incorporated, the evaluation design and metrics used, whether savings are being claimed, and lessons learned. Members are invited to visit the CEE Forum, and others may view the abridged public version.
In general, CEE program summaries are designed to provide an overview of voluntary programs for the promotion of energy efficient homes, businesses, and industry. Particularly in a relatively new area, such as behavior programs, credibility rests on comparing information, learning from one another, and building on the body of social science research relevant to efficiency. Program details are based entirely on information provided by CEE members, so it only includes information on programs run by organizations that are CEE members. All programs chosen for inclusion in this program summary were identified by CEE member staff.
Value to CEE Membership
- Provides unique qualitative and quantitative information about peer programs not available elsewhere
- Contains questions and content tailored to the subjects members have chosen
- Gives members an easy reference to CEE member staff running various kinds of behavioral programs so they can contact them with questions
- Supports members in understanding the types of behavioral programs members are currently running, how they’re being evaluated, and the savings they’re achieving and claiming
- Since this data collection has happened each of the past seven years, it can be used to gain a better understanding in broad strokes of how program administrators’ behavioral efforts have expanded and developed over time
- To our knowledge, it is the only annual data collection on behavioral energy efficiency programs